Forming habits

I was listening to an Indiehackers podcast about Nir Ayal, the author of the book, “Hooked” and found it interesting and clever how he explained that our brains are tricked by phone apps nowadays, to form habits initially triggered by external events such as a notification chyme or mere cp vibration. The main catalyst is that our brains are seeking some sort of relief whenever we see the number of likes and friend requests or some follows in Twitter. What’s more amazing is the fact that these apps are specifically designed for that – to engage us addictively in exchange for our attention and valuable time in return. It was also noted there that the creators of these apps have a background in psychology which made a lot of sense. I’m gonna end it here for now. Thanks for reading.

Advertisement